21st Century Craftsmanship
All Aston Martins are built by hand not for sentimental reasons
but because only craftsmen can deliver the design details and level
of finish that Aston Martin engineers and designers demand. This level
of detail and finish is simply not possible in high-volume manufacture.
At
Gaydon in England, Aston Martin's new headquarters, hand-made meets
high technology. The all-alloy structure, the lightweight body,
the hand-assembled V8 engine, the sophisticated electronic controls
and audio systems: all are engineered to a level of technology rarely
seen in the automotive industry. This mix of technology, tradition
and low volume makes for an exclusive, advanced and uniquely desirable
sports car.
People Power
True, there is a certain cachet to a car being both hand-built and
modern it is rare these days and getting rarer all the time.
But there are a host of sensible engineering and design reasons
why Aston Martins are still hand-assembled. Expert craftsmen can
perform the complicated, labour-intensive work that robots on production
lines cannot. They can craft designs and finishes that defeat machines.
Take, for instance, the single aperture cuts for the headlamps in
the front wings of the V8 Vantage. This design can be achieved only
because the V8 Vantage is painstakingly built by hand.
Then
there is the beautiful stitching of the leather seats. Automated
machines can stitch leather, but they cannot do it with the same
lively care, or quality, as craftsmen. The same is applicable to
the finish of the bodies. Mass-produced cars frequently need plastic
finishers to hide awkward production line joins, but cosmetic make-up
is unnecessary at Aston Martin, where each car is expertly hand-finished
and tended by craftsmen.
Engines,
too, are individually hand-assembled, just as they always have been
at Aston Martin, although now at a brand-new, dedicated, high-technology
facility in Cologne, Germany. There is no rush with hand-assembly;
the over-riding concern is always quality. That is why Aston Martins
all Aston Martins are built by hand, and it is why
all the world's finest luxury goods, from suits to watches, are
still hand-made. When low volumes are desirable, and exclusivity
is demanded, it is quite simply the best way.
Uniquely Aston Martin
At Aston Martin's headquarters in rural Warwickshire, England, heritage
is fused with high technology. Highly trained engineers work alongside
master craftsmen in a large, open, airy and hushed facility.
A
special area is allocated to the hand-crafting of the cabins, and
here you'll find the many different materials that feature inside
the V8 Vantage. There are aluminium alloys used for switches, instruments
and the facia; fabric and leather in myriad colours and finishes,
including many different stitching treatments, as well as optional
wood trims in a choice of walnut, mahogany, bamboo and piano black.
All
of these come together to make an interior that is unique to Aston
Martin. Many of the cabin details are aluminium such as the
instrument pack and the door handles and the coolness of
the metal is complemented perfectly by the warm, hand-finished,
hand-stitched leather upholstery.
You
just have to step inside the car to know that it is something special.
Sit behind the three-spoke steering wheel and set the multi-position,
electronically adjustable seats. Put your hands on the wheel and
immediately you feel the quality of that chunky, hand-stitched leather
rim. Turn the key and watch the clear glass starter button colour
change from blue to red, as ignition is engaged. Depress the start
button and hear the V8 engine burst into life. Move off and you'll
be amazed by the precise gear shifts and reassured by the
excellent visibility from the generously glazed cabin. Of course,
all the switches and controls are perfectly placed, for driving
enjoyment is the priority in this cabin built around you, the driver.
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